Louis Vuitton's latest collection of New Wave bags channels a highly detailed silhouette and a music movement from the 1980s. The design is eclectic and noticeable as it includes a stylishly quilted wavy exterior and a chain strap. The retro aesthetic is cleverly communicated through the shape and elemental embellishments. The fashion house subtly double-brands its chic product with a centered LV stamp and a playful 'Vuitton' lettering in a rainbow colors scheme. The latter is a removable element that satisfies consumer preferences or outfit limitations.
The New Wave bags come in four distinct nuances — Smoothie Pink, Malibu Green, Snow, Ecarlate and Noir. In addition, the fashion house makes its offerings available "in PM and MM sizes, as well as [...] a tote bag."
Quilted New Wave Bags
Louis Vuitton Creates a Chromatic Wavy Design for Its Fashionable Purse
Trend Themes
1. Quilted Wave Design - The highly detailed quilted wave design in Louis Vuitton's New Wave bags offers an opportunity for disruptive innovation in the fashion industry.
2. Retro Aesthetic - The retro aesthetic infused in the New Wave bags creates an innovative opportunity to tap into the nostalgia trend and target consumers seeking vintage-inspired fashion.
3. Customizable Elements - The inclusion of removable elements, such as the rainbow colors 'Vuitton' lettering, presents an opportunity for disruptive innovation, allowing consumers to personalize their bags based on preferences or outfit choices.
Industry Implications
1. Fashion - The fashion industry can leverage the unique quilted wave design of Louis Vuitton's New Wave bags to create disruptive trends and attract fashion-forward consumers.
2. Accessories - The accessories industry can explore the retro aesthetic and customizable elements of the New Wave bags to offer innovative and personalized products to consumers.
3. Luxury Goods - Luxury goods industries can embrace the vintage-inspired design and customizable elements of the New Wave bags to cater to affluent consumers seeking unique and exclusive fashion accessories.