With the warmer weather around the corner, Coppertone debuted two new products to keep your skin safe and happy — the Coppertone Glow and Coppertone Sport Clear.
The Coppertone Glow offers a subtle and luminous bronze shimmer with three SPF options including 15, 30, and 50. The sunscreen offers UVA/UVB protection and is water-resistant for up to 80 minutes. Made without oxybenzone, parabens, PABA or phthalates, the Coppertone Glow will appeal to conscious consumers.
The Coppertone Sport Clear, on the other hand, is a completely clear gel with a lightweight formula that doesn't leave any greasy residue. It also offers UVA/UVB protection with a fast-drying formula that stays on throughout heat, sweat, and water.
Lightweight Summer-Ready Sunscreens
Coppertone Debuted Two New Sunscreens: Glow and Sport Clear
Trend Themes
1. Summer-ready Sunscreens - Disruptive innovation opportunity: Develop lightweight, non-greasy and clear sunscreen formulas that provide effective sun protection for active individuals during the summer months.
2. Bronze Shimmer Sunscreens - Disruptive innovation opportunity: Create sunscreen products that offer a subtle bronze shimmer for consumers looking to enhance their skin tone while protecting it from the sun.
3. Conscious Sunscreen Products - Disruptive innovation opportunity: Design sunscreens that are free from harmful chemicals and appeal to environmentally conscious consumers.
Industry Implications
1. Skin Care - Disruptive innovation opportunity: Develop innovative sunscreen products that cater to the growing demand for lightweight and effective skin care solutions.
2. Beauty - Disruptive innovation opportunity: Create sunscreens with added cosmetic benefits, such as a bronze shimmer, to appeal to beauty-conscious consumers.
3. Outdoor/active Lifestyle - Disruptive innovation opportunity: Develop sunscreens specifically formulated to withstand heat, sweat, and water for individuals with active lifestyles.