In time for summer, new Stan Smiths have been released by adidas. The sneakers add a subtle pop of color to casual ensembles, as the entire uppers are make from a washable suede material that's a beautiful hue of sky blue. The uppers have small perforations in them as well, to make them more breathable in hot and humid weather.
The sky blue uppers of the new Stan Smiths are contrasted with adidas' branding, which is featured on the tongues and heels of the sneakers in a light hue of gold. In addition, the sportswear giant's name is included on the soles along with its logo in an imprint. The white soles finish off the look elegantly, making the new Stan Smiths the perfect summer staple for consumers who value minimalism.
Minimalist Sky Blue Sneakers
These New Stan Smiths Have Perforated Uppers and a Feminine Look
Trend Themes
1. Minimalist Sneaker Trend - The rise of minimalist aesthetics in fashion, particularly in sneakers with unique colors and materials, presents an opportunity for companies to innovate in design and marketing.
2. Breathable Material Trend - Increasing demand for breathable materials in footwear presents an opportunity for companies to innovate in the development and application of such materials to enhance consumer experience and comfort.
3. Sustainable Sneaker Trend - The growing interest in sustainable fashion presents an opportunity for companies to innovate in the production process, materials, and marketing of eco-friendly sneakers.
Industry Implications
1. Sporting Goods Industry - Companies in the sporting goods industry can leverage the minimalist and breathable material trends to develop and market new, innovative footwear for various sports and leisure activities.
2. Fashion Retail Industry - The sustainable sneaker trend presents an opportunity for fashion retailers to partner with environmentally conscious companies and offer eco-friendly sneakers as a part of their fashion offerings.
3. Technology Industry - Advancements in technology can be leveraged by companies in the sneaker industry to develop and apply breathable materials in new and innovative ways to produce high-performance footwear for athletes and consumers alike.