It seems that fall has officially arrived at Potbelly with the debut of the chain's new Pumpkin Spice Shake.
With colder weather on the way, Potbelly has leaned into the seemingly never-ending pumpkin spice craze with its own take on everyone's favorite fall flavor. The new Pumpkin Spice Shake starts with hand-scooped ice cream, which is then blended with warm spices like nutmeg and cinnamon. The whole thing is then finished with a signature shortbread cookie on the straw. The new Pumpkin Spice Shake can be ordered online, through the brand's dedicated app, or in stores.
The new autumnal shake is available now from participating Potbelly locations nationwide, but only for a limited time while supplies last.
Ice Cream-Infused Pumpkin Shakes
Potbelly Has a New Pumpkin Spice Shake for the Fall Season
Trend Themes
1. Pumpkin Spice Craze - Innovative companies can capitalize on the seasonal pumpkin spice craze by creating new product offerings and incorporating the flavor into their menus.
2. Limited Time Offerings - Businesses can boost sales and generate excitement by offering limited time products or promotions that play into seasonal themes or trends.
3. Mobile Ordering - The use of dedicated apps and online ordering systems can optimize the customer experience and increase sales for businesses in the food industry.
Industry Implications
1. Fast Food Chains - Fast food chains can take advantage of the pumpkin spice craze and offer seasonal shakes and menu items to drive foot traffic and sales.
2. Ice Cream Shops - Ice cream shops can use seasonal flavors like pumpkin spice to create buzz and attract customers through limited time offerings.
3. Mobile Ordering Platforms - Mobile ordering platforms can provide an opportunity for food businesses to streamline the ordering process and reach customers directly through their phones.