The new Pepsi logo has been shown off by PepsiCo as its first update in 14 years that's sure to help draw in consumer attention and help refresh its image.
The logo showcases the familiar red, white and blue colors along with a bold typeface for the Pepsi text, which combine to create more of a statement on store shelves. The new look for the brand is being rolled out this fall to coincide with the brand's 125th anniversary before launching globally in 2024. The overall update to the visual identity also includes new colors and imagery across the entire product portfolio.
SVP & Chief Design Officer Mauro Porcini spoke on the new new Pepsi logo saying, "We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come."
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
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