The new Pepsi campaign stays true to the company's drive to produce youthful and captivating marketing strategies. For the summer, Pepsi partnered with Bad Bunny, "the world's most-streamed artist" and Apple Music. Aside from a visually appealing and fun activation, the campaign also boasts some prizes for consumers.
The new Pepsi campaign, which is running nationally in the United States, was directed by the Grammy-winning Dave Meyers and co-directed by Mia Barnes. The choreography is courtesy of the VMA-winner Sherrie Silver. The story and aesthetic exude summer-ready vibes. The video promotes a Pepsi x Apple Music offer—individuals may subscribe to the music streaming platform for three months for free and have the chance to win over 100,000 prizes.
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Trend Themes
1. Music-inspired Marketing - Businesses can tap into the power of music and music celebrities to promote their products or services.
2. Collaborative Campaigns - Businesses can partner with music streaming services and popular artists to create engaging and memorable campaigns.
3. Summer-themed Promotions - Businesses can focus on promoting their products or services as part of summer-themed campaigns to appeal to consumers during the season.
Industry Implications
1. Beverage Industry - Beverage companies can collaborate with popular music celebrities to create unique and engaging marketing campaigns that resonate with consumers.
2. Music Streaming Services - Music streaming services can partner with consumer brands to offer exclusive deals and promotions to their users, while also promoting their platform.
3. Marketing and Advertising Industry - Marketing and advertising agencies can leverage the power of music and celebrity partnerships to create innovative and disruptive campaigns for their clients.