The new packaging design of Tia Ofilia focuses on magnifying a traditionally hidden section of information on packaging: the ingredients. Putting main ingredients front and center on the packaging, the Tia Ofilia products are designed to be warm, inviting and minimalistic in aesthetic. Designed by Shift, the packaging design is focused on the raw, organic ingredients used to create the oils, honeys and granolas.
The move towards prepackaged food has seen a number of ups and downs with consumers shifting between like and dislike for the products. With packaging often being the only impression that consumers will have with a brand while perusing the grocery aisles, brands are taking a stronger approach by being more transparent.
Branded Ingredient Packaging
The New Packaging Design of Tia Ofilia Focuses on What's Inside
Trend Themes
1. Transparent Ingredient Packaging - Opportunity for brands to showcase the raw, organic ingredients used in their products through transparent packaging.
2. Minimalistic Packaging Design - Brands can embrace minimalistic aesthetics to create warm and inviting packaging that focuses on the main ingredients.
3. Consumer Demand for Transparency - Growing consumer demand for transparency in packaging, leading brands to prioritize showcasing ingredient information.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity to develop packaging solutions that emphasize transparency and highlight main ingredients.
2. Natural/organic Food - Opportunity to leverage transparent ingredient packaging to cater to the increasing demand for natural and organic food products.
3. Packaged Goods - Brands can differentiate themselves by adopting minimalistic packaging designs that prioritize ingredient visibility.