Barberitos Southwestern Grille and Cantina rolled out a new Lifestyle Bowl, Lifestyle Salad, and Avocado Tomatillo Salsa.
Available for just a limited time until April 2, 2023, the new menu items are designed to offer consumers some lighter meal options. The new Lifestyle Bowl starts with a base of rice and black beans, paired with tofu, shredded cheese, pico, corn, salsa, cilantro, and avocado tomatillo salsa. Similarly, the new Lifestyle Salad features a mix of chicken, black beans, shredded cheese, pico, corn salsa, cilantro, and romaine lettuce, all topped with avocado tomatillo salsa. As John Geyerman, Chief Brand Officer of Barberitos, explains, "With the launch of our new LTOs, we’re continuing our commitment to providing our guests with healthy, craveable, and affordable menu options."
Tofu-Topped Burrito Bowls
Barberitos’ New Lifestyle Bowl is Big on Fresh Flavors
Trend Themes
1. Healthy Menu Options - Barberitos is offering new meal options that prioritize healthy ingredients and lighter dishes.
2. Vegetarian Protein Alternatives - The addition of tofu as a protein option in the Lifestyle Bowl highlights the trend towards plant-based and vegetarian options.
3. Personalized Meal Choices - The option to customize the Lifestyle Bowl and Salad allows customers to personalize their meals based on their dietary preferences and tastes.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can capitalize on the trend of offering healthier menu options to differentiate themselves from traditional fast food establishments.
2. Plant-based Food Industry - The growing trend towards plant-based eating provides opportunities for the plant-based food industry to offer innovative vegetarian and vegan protein alternatives.
3. Food Delivery Services - The availability of personalized meal choices in restaurants like Barberitos highlights the potential for food delivery services to offer customizable and healthy meal options for customers.