Things are heating up over at Lee’s Famous Recipe Chicken because the brand has just unveiled a new Hot Honey Chicken Sandwich featuring Mike’s Hot Honey.
Hot honey has been one of the biggest ingredients of 2023 and it doesn't look like its popularity will be waning anytime soon. Lee’s Famous Recipe Chicken's new Hot Honey Chicken Sandwich puts the ingredient front and center by taking a fresh, never frozen, five-ounce chicken filet, marinating it in Lee’s special blend of seasonings, and drizzling it with Mike’s Hot Honey. The whole thing is served on a fluffy brioche bun, which perfectly complements the sweet heat of the chicken.
The new Hot Honey Chicken Sandwich featuring Mike’s Hot Honey is available now through February 4, 2023, while supplies last.
Honeyed Chicken Filet Sandwiches
Lee’s Famous Recipe's New Hot Honey Chicken Sandwich Has Dropped
Trend Themes
1. Hot Honey Trend - The popularity of hot honey as an ingredient continues to rise, fueling opportunities for innovative and flavorful dishes.
2. Gourmet Fast Food - Fast food chains like Lee's Famous Recipe Chicken are embracing gourmet ingredients and flavors to attract customers seeking higher-quality, unique options.
3. Limited-time Offerings - The introduction of limited-time offerings, like the Hot Honey Chicken Sandwich, can create excitement and urgency among consumers, driving sales and brand engagement.
Industry Implications
1. Fast Food - The fast food industry can incorporate hot honey and other gourmet ingredients to elevate their menu offerings and stand out in a competitive market.
2. Food and Beverage - The food and beverage industry can tap into the hot honey trend to create new products and capitalize on its growing popularity among consumers.
3. QSR (quick Service Restaurant) - Quick service restaurants can leverage limited-time offerings to attract customers, increase foot traffic, and generate buzz around their brand and menu.