New Balance and Levi's come together once again to unveil a special collection that references both of their expertise. This time, the duo prepare a capsule that is catered for the Fall/Winter 2020 season full of sneaker and apparel to accompany it.
The launch shines a spotlight on the 327 sneaker model with three colorway options that all include denim across the upper. The men styles and women's styles vary but they all sit atop a 70s themed waffle sole unit, have the N logo on the side and the classic Levi's red tag. The apparel collection features a reversible padded Trucker jacket in three options detailed with denim patchwork and a set of graphic tees.
Denim-Accenting Casual Footwear
New Balance and Levi's Join Forces on a Denim-Informed Capsule
Trend Themes
1. Denim-accented Footwear - The collaboration between New Balance and Levi's showcases a trend of incorporating denim into casual footwear, offering disruptive innovation opportunities for footwear brands to collaborate with clothing brands.
2. Capsule Collections - The New Balance and Levi's collaboration presents a trend of creating limited-edition capsule collections, opening up disruptive innovation opportunities for brands to collaborate and create unique products for specific seasons or themes.
3. Retro-inspired Designs - The 70s-themed waffle sole unit and N logo on the side of the New Balance and Levi's sneakers demonstrate a trend towards retro-inspired designs, providing disruptive innovation opportunities for brands to tap into nostalgia and incorporate vintage elements into their products.
Industry Implications
1. Footwear - The denim-accented footwear trend showcased by New Balance and Levi's presents disruptive innovation opportunities for footwear companies to integrate denim materials into their designs and create unique collaborations with clothing brands.
2. Fashion - The capsule collection trend demonstrated by the collaboration between New Balance and Levi's offers disruptive innovation opportunities for fashion brands to create limited-edition, thematic collections that generate excitement and demand among consumers.
3. Apparel - The denim patchwork and graphic tees featured in the New Balance and Levi's collection highlight disruptive innovation opportunities for apparel brands to integrate denim accents and unique graphics into their designs, catering to consumers' desire for fashionable and distinctive pieces.