Domino's business has been booming since the beginning of the COVID-19 pandemic and now the chain is capitalizing on its renewed popularity by taking the time to create some new and improved wings and sauces.
Though Domino's is best known for its pizza, the chain wants its wings to be equally popular. To make its wings more appealing than ever, Domino's signature bone-in wings now come in three new and improved sauces: hot buffalo, honey barbecue, and garlic parmesan. To encourage fans to try the new and improved wings and sauces, Domino's is currently offering a 10-piece order for only $7.99 for delivery or takeout.
In addition to improving its menu, Domino's also recently set up a 'rain check wedding registry' for those whose wedding plans were canceled due to the COVID-19 pandemic.
Revamped Recipe Wing Sauces
Domino's Just Unveiled Its New and Improved Wings and Sauces
Trend Themes
1. Improved Wings and Sauces - Opportunity for restaurants and food chains to revamp their wings and sauces to attract customers.
2. Menu Enhancement - Opportunity for fast food chains to enhance their menus and introduce new and improved items to cater to changing consumer preferences.
3. Promotional Discounts - Opportunity for businesses to offer discounted prices and promotions on new menu items to drive sales and encourage customer trial.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity for restaurants to revamp their offerings and capture the attention of customers who are seeking diverse and upgraded food options.
2. Food Delivery Services - Opportunity for food delivery services to partner with restaurants offering improved wings and sauces, providing a convenient way for customers to try new flavors.
3. Wedding Industry - Disruptive innovation opportunity for wedding planners and vendors to create unique wedding experiences, such as 'rain check wedding registries,' in response to the impact of the COVID-19 pandemic on wedding plans.