For the Spring/Summer 2018 fashion season, a new AMBUSH collection was revealed, along with a stylized lookbook that showcases the diverse range of garments together.
The collection is incredibly eclectic, with retro-looking athletic styles featured, along with reimagined basics, such as a long beige trench coat that boasts layers of material in an unconventional fashion to make it stand out. In addition to these styles are a number of more streetwear-oriented garments that have statement graphics at the focus of their designs. Although the styles presented in the HUES lookbook are diverse, they're held together with a cohesive nod to the 1980s.
The new AMBUSH collection is currently available from the Japanese label's web store.
Luxury Normcore Streetwear
The New AMBUSH Collection Fuses the Ordinary with the Edgy
Trend Themes
1. Eclectic Fashion Styles - Explore innovative ways to mix and match retro athletic styles, reimagined basics, and statement graphics.
2. Unconventional Layering Techniques - Experiment with layering materials in unconventional ways to create standout garments.
3. Cohesive Nostalgic Aesthetics - Incorporate nods to the 1980s in fashion designs to create a cohesive and nostalgic aesthetic.
Industry Implications
1. Fashion - The fashion industry can tap into the trend by offering diverse and eclectic collections that fuse different styles and eras.
2. Streetwear - The streetwear industry can embrace the trend by incorporating statement graphics and unconventional layering techniques into their designs.
3. Luxury Retail - Luxury retailers can explore the trend by infusing nostalgic aesthetics into their designs to cater to consumers seeking unique and cohesive fashion experiences.