While Orange Leaf may be known for its frozen yogurt, the chain is getting into the superfood game with the launch of its new Acai Bowls. With this fresh new option, Orange Leaf is offering customers a healthy on-the-go snack or meal replacement.
Orange Leaf's new Acai Bowls combine organic acai with almond milk and fresh bananas to create a smooth and creamy base. The bowl is then topped with a mixture of coconut, granola, and fresh fruit, for a filling, yet healthy meal. As Orange Leaf's President and COO Kendall Ware explains, the new Acai Bowls "provides a new product offering to our Franchise Community that allows us to grow a new daypart and attract a different demographic."
Organic Acai Bowls
Orange Leaf is Going Beyond Frozen Yogurt to Offer New Acai Bowls
Trend Themes
1. Superfood Bowls - Opportunity for other fast-food chains to offer healthy meal options and attract a new customer demographic.
2. Organic Ingredients - Growing demand for organic food products creates an opportunity for restaurants and supermarkets to introduce new organic options.
3. Health-conscious Eating - New trend towards healthier lifestyle choices leads to an opportunity for food and beverage companies to provide more nutritious choices.
Industry Implications
1. Fast Food Industry - A potential disruptive innovation for fast-food chains to offer healthier meal options to attract a new customer base and compete with existing health food chains.
2. Healthy Food Industry - An opportunity for supermarkets and specialty stores to expand their organic and superfood offerings to cater to the growing demand for healthy options.
3. Food and Beverage Industry - An opportunity for companies to develop new nutritious products and adapt to the trend towards a more health-conscious lifestyle.