UK label Never Fully Dressed's latest collection highlights chic mother-daughter looks that are modeled by founder Lucy Aylen and her daughter Forrest.
"As a female, self-funded founder, I am super proud of what we have created and the reliance of the brand over the past 13 years. We have worked hard to create a strong community with products that make women feel as amazing as they are. All of which I wanted to bring to life through this collection," said Lucy Aylen about the charming range. She also names the collection's brown bandana dress and its patchwork pieces as some of her favorites from the line.
Highlighting clean silhouettes with nostalgic patterns and materials, Never Fully Dressed's latest collection features a variety of statement dresses, luxe co-ords and complementing accessories with its mini me pieces presented as a fun addition. The collection is now available on the brand's website.
Chic Mother-Daughter Apparel
The Newest Never Fully Dressed Collection is an Ode to Nostalgia
Trend Themes
1. Mother-daughter Fashion Trends - The rise of mother-daughter apparel and matching styles provides an opportunity for disruption in the fashion industry.
2. Nostalgic Fashion Trends - The popularity of nostalgic patterns and materials in fashion presents an opportunity for creating new collections with a vintage twist.
3. Mini Me Fashion Trends - The popularity of 'mini me' styles opens up a new market opportunity for fashion brands to create matching designs for parents and their children.
Industry Implications
1. Fashion Industry - As mother-daughter fashion trends continue to rise, the fashion industry has the opportunity to target a new market segment with matching designs.
2. Accessories Industry - The popularity of complementing accessories for mother-daughter outfits presents an opportunity for the accessories industry to create matching designs for parents and their children.
3. Children's Clothing Industry - The trend of 'mini me' fashion creates an opportunity for disruption in the children's clothing industry by offering complementary pieces to match with their parents.