Technology is becoming more accessible, and Netflix's mobile-only subscription service is reflective of the changing ways in which individuals are consuming media.
Netflix is looking to take advantage of the number of people with hand-held devices by rolling out a new subscription model that's exclusive to mobile devices, like smartphones. The new model arrives at a cheaper price point of just $4 a month, and will maintain all the same features that the standard service provides. This service speaks to the changing methods of media consumption and offers insight into the future of the brand.
Currently, Netflix's mobile-only subscription model is available in Asia, but the brand has plans to test the altered subscription services in other locations, depending on its success.
Mobile-Only Streaming Subscriptions
Netflix's Mobile-Only Subscription Service Launched in Asia
Trend Themes
1. Mobile-only Subscription Services - The success of Netflix's mobile-only subscription services in Asia presents an opportunity for other media companies to experiment with this model in other regions.
2. Changing Methods of Media Consumption - As mobile devices continue to dominate the market, businesses should adapt to changing consumer habits and offer more mobile-specific services.
3. Cheaper Price Points for Subscription Services - The popularity of Netflix's cheaper mobile-only subscription service suggests that consumers are willing to pay less for a more streamlined experience.
Industry Implications
1. Media and Entertainment - Media companies should consider offering mobile-only subscription services in addition to their existing models to appeal to a wider audience.
2. Technology - As more people consume media on their mobile devices, technology companies should prioritize creating new platforms and services tailored to these devices.
3. Telecom and Mobile Providers - Mobile providers and telecom companies could partner with media companies to offer exclusive mobile-only subscription services, creating a unique value proposition for their customers.