The Nestlé Butterfinger bars have long been a favorite among chocolate and peanut butter lovers, and the brand recently expanded its offerings with a rich dark chocolate version, which is ideal for those who prefer their sweets a little more bitter.
The bars feature the same crunchy peanut butter filling inside that's in the original milk chocolate version, which helps to contrast the thin layer of dark chocolate the completely covers it. The new Nestlé Butterfingers were just released at the beginning of 2018, and are currently available from participating retailers across North America.
The dark chocolate edition follows the brand's unique square-shaped Hostess Butterfinger Brownies, which were also released just a short while ago.
Crunchy Dark Chocolate-Covered Bars
The Nestlé Butterfinger Bars Now Come in a Richer Variation
Trend Themes
1. Dark Chocolate Variations - The trend of expanding chocolate offerings to include dark chocolate variations presents opportunities for brands to cater to consumers who prefer a richer and slightly bitter taste.
2. Crunchy Peanut Butter Fillings - The trend of using crunchy peanut butter fillings in chocolate bars creates disruptive innovation opportunities for brands to provide contrasting textures and flavors.
3. Unique Shaped Chocolate Treats - The trend of introducing unique shaped chocolate treats, such as square-shaped brownies, opens up opportunities for brands to offer novelty and variety to consumers.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend of dark chocolate variations by introducing new products and flavors to cater to the growing demand for rich and bitter chocolate.
2. Snack Foods - The snack food industry can explore using crunchy peanut butter fillings in chocolate bars to create innovative and indulgent treats that satisfy consumers' desire for texture and taste.
3. Bakery - The bakery industry can leverage the trend of unique shaped chocolate treats by creating novel and visually appealing products like square-shaped brownies to attract customers looking for distinctive desserts.