Streetwear imprints Union LA and Cherry Los Angeles work in collaboration on a capsule collection full of neon tie-dye looks for the summer season. The range is limited to a single day availability this month and the lookbook showcases the designs styled with the classic iteration of Union LA's Air Jordan 1 model.
The clothing options are either adorned in neon color palettes or a tie-dye patterning. Some of the standout items from the collaborative capsule include the two-piece tracksuit in bright neon green, the zippered work jacket in white and tie-dye lining, and the tee with an earthy graphic accent. The skateboarding pants are also notable as it showcases the Cherry Los Angeles logo emblem on the leg.
Neon Tie-Dye Fashion Capsules
Union LA and Cherry Los Angeles Join Forces on a One-Day-Only Range
Trend Themes
1. Neon Tie-dye Fashion - Disruptive innovation opportunity: Create customizable tie-dye clothing options using sustainable and eco-friendly materials.
2. Streetwear Capsules - Disruptive innovation opportunity: Collaborate with local artists and designers to create limited edition, one-day-only capsule collections that generate buzz and exclusivity.
3. Skateboarding Fashion - Disruptive innovation opportunity: Integrate functional design elements into skateboarding apparel, such as logo emblems and durable materials for enhanced performance.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Develop an online platform that curates and sells limited edition streetwear capsules from various collaborations to a global audience.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in research and development to create new sustainable dyeing techniques for neon and tie-dye fabrics.
3. Sports Apparel - Disruptive innovation opportunity: Collaborate with skateboarding brands to create a line of functional and stylish clothing specifically designed for skateboarders.