Photographer Rui Faria captures Volt Magazine's 'Primavera' editorial, an image series that highlights punchy lipstick applications and neon eyeshadow hues. Setting a vibrant tone for Spring, this beauty story features Vivien Wysocki and boasts gorgeous makeup artistry by Claudine Blythman. Its most memorable cosmetic applications are its neon eyeshadow looks in citrus, turquoise and hot pink hues.
Styling for this editorial is courtesy of Julia Brenard who hand-picks model Vivuen's metal statement necklaces and summer-ready dresses. Gracing the Spring/Summer 2015 issue of Volt Magazine, 'Primavera' also features slicked back hair styling by Stephen Beaver.
Overall, the shoot celebrates youthful cosmetics and gets Volt Magazine's readers in the Spring spirit after a long winter that was celebrated more subdued beauty looks.
Neon Eyeshadow Editorials
Volt Magazine's Primavera Beauty Story Boasts Colorful Cosmetics
Trend Themes
1. Neon Makeup - The trend towards electric makeup colors presents an opportunity for cosmetic companies to launch bright, colorful product lines.
2. Vibrant Fashion Photography - The desire for bold and striking imagery in the fashion industry provides an opportunity for photographers who specialize in color and creative lighting techniques.
3. Statement Jewelry - The fashion trend towards bold and unique jewelry provides an opportunity for designers to launch statement pieces with unique materials and textures.
Industry Implications
1. Cosmetics - Cosmetic companies should focus on creating electric, neon makeup lines to tap into the current trend towards bold and colorful makeup.
2. Photography - Photographers who specialize in bright and creative photography styles should focus on addressing the current demand for striking, vibrant images in the fashion industry.
3. Jewelry Design - Jewelry designers should focus on the trend towards statement pieces with bold materials and textures to stay ahead in the fashion industry.