'NOBULL,' the training brand, announced its latest footwear capsule titled the 'Neon Collection.' This set of footwear is designed to be colorful, vibrant, and outspoken, adding a burst of color that enables full self-expression, rather than traditional active footwear often adorned in monochromatic, grayscale colorways.
In terms of its footwear styles, the Neon Collection features all of NOBULL's footwear models from its Trainer+, Turf Trainer, Court Trainer, and Runner+ silhouette collections. This means the Neon Collection offers 18 different variations to choose from, each available in a number of neon colors, such as pink, lime, orange, and teal.
The Neon Collection is available now from NOBULL's website with prices beginning at $181 CAD, or roughly $140 USD.
Neon Footwear Capsules
NOBULL Announced its 'Neon Collection' of Men's and Women's Footwear
Trend Themes
1. Colorful Footwear - The trend toward bright, bold footwear offers an opportunity for companies to disrupt the market and offer unique, expressive options for consumers.
2. Athletic Shoe Collections - By offering specific shoe collections for different activities, brands have an opportunity to target niche markets and offer unique features that cater to specific needs.
3. Personal Expression Through Fashion - The growing trend toward individuality and self-expression presents an opportunity for fashion brands to create products that cater to consumers' desire for unique, eye-catching designs.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can benefit from creating more expressive and specialized shoe collections for various activities and niche markets.
2. Fashion - The fashion industry can capitalize on the trend toward personal expression by creating bold, eye-catching designs that allow consumers to express their individuality.
3. E-commerce - The rise of e-commerce offers an opportunity for companies to reach a wider audience with unique and specialized products like the NOBULL Neon Collection.