The last time the Neon Air Max 97s were released was in 2005, when they was only made available to consumers throughout Asia.
Although the details surrounding the Neon Air Max 97s' reissue dates and location are a little sparse right now, it's expected to become available sometime later in 2017. As the silver and gold versions of the iconic sneakers were recently made available to consumers in the United States and Europe, sneakerheads are hopeful that the neon version will have a broader range of location than it did previously.
It's reported that the new Neon Air Max 97s will feature a few adjustments in design as well, including "silver lettering on the heel pull tab as opposed to the original neon font." The bright green accents will be featured in their usual form however, complementing the midsoles and making up Nike's Swoosh logos on the sides of the uppers.
Classic Neon Sneaker Reissues
The Neon Air Max 97s are Expected to Drop Again Sometime in 2017
Trend Themes
1. Neon Sneaker Reissues - Opportunity for sneaker companies to reissue classic neon sneakers with updated designs and broader distribution.
2. Iconic Sneaker Brand Revivals - Opportunity for brands to bring back classic sneakers, like the Neon Air Max 97s, and capitalize on nostalgia and loyal fan base.
3. Sneakerhead Culture - Opportunity for businesses to tap into the passionate and dedicated sneakerhead community through limited edition releases and collaborations.
Industry Implications
1. Footwear - Opportunity for footwear companies to create new versions of classic sneakers, like the Neon Air Max 97s, to appeal to nostalgia and fashion trends.
2. Fashion Retail - Opportunity for fashion retailers to partner with iconic sneaker brands to offer limited edition releases and exclusive collaborations for sneaker enthusiasts.
3. Marketing and Advertising - Opportunity for marketing companies to leverage sneakerhead culture and nostalgia to create impactful campaigns and engage with younger audiences.