Sustainable clothing styles always seem to be restricted to natural, muted color palettes but Girlfriend Collective's new limited-edition drop introduces neon activewear that diverts water bottles from landfills. The bold and bright Expressionists Collection includes an eye-catching Acid colorway that pairs equally well with electric pinks and blues or even subdued blacks. As Girlfriend Collective describes: "Acid has a bright yellow undertone, while Lime (Earth Day 2019) had a lighter green undertone."
As well as offering color as a standout feature, this new athleisure drop from Girlfriend Collective also introduces unique silhouettes like the versatile one-shoulder Bianca Bra, the Freddie Crop top that could transition from the gym to a night out and bike shorts with drawstring details. As ever, these sustainable athletic styles are recycled and recyclable with ReGirlfriend at the end of their usable life.
Sustainable Neon Activewear
Girlfriend Collective's Limited-Edition Drop Introduces Acid Greens
Trend Themes
1. Neon Activewear - The introduction of neon activewear disrupts the traditional muted color palette in sustainable clothing.
2. Diverting Water Bottles - The use of recycled water bottles in the production of activewear presents an opportunity for disruptive innovation in sustainability.
3. Unique Athleisure Silhouettes - The introduction of unique and versatile silhouettes in athleisure wear opens up possibilities for disruptive innovation in the fashion industry.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry can explore innovative ways to incorporate neon colors and recycled materials in their designs.
2. Athletic Apparel - Athletic apparel brands can adopt unique silhouettes and neon colors to disrupt the market and appeal to a wider range of consumers.
3. Recycling and Upcycling - The recycling and upcycling industry can capitalize on the use of recycled water bottles in the production of activewear, creating new opportunities for sustainable products.