One of the most highly anticipated racing video game franchises will be making a return, marking the event with the action-packed Need For Speed: The Run trailer.
The new Need For Speed game involves a protagonist owing a large sum of money that he can only pay by participating in an illegal race. So it’s basically Fast and the Furious for games, minus Vin Diesel and the gang. With racing, running from the mob and cops, it was only fitting that Michael Bay was chosen as the director for this clip. In true Bay fashion, the Need For Speed: The Run trailer is packed with girls, action, explosions and of course, a whole lot of cars.
Need For Speed: The Run is set to be released in North America on November 15, 2011 and November 18, 2011 in Europe.
High-Adrenalined Previews
Need For Speed: The Run Trailer is Packed with Serious Action
Trend Themes
1. Video Game Racing Franchises - There is a growing trend in high-adrenalined, action-packed video game racing franchises such as Need For Speed: The Run, which creates opportunities for innovative game developers to push the limits of virtual racing.
2. Racing Game Storylines - Incorporating captivating storylines in racing games such as the one in Need For Speed: The Run is a trend that attracts a wider audience, and creates opportunities for creative writers to contribute to the gaming industry.
3. Game Trailers as Marketing Tools - Game trailers such as the Need For Speed: The Run trailer are becoming more highly anticipated than ever, creating opportunities for advertisers to use this trend to market products through high-quality and unique visual promotions.
Industry Implications
1. Video Game Industry - The video game industry continues to grow with trends such as high-adrenalined racing franchises, providing opportunities for innovative game developers to stand out from the crowd and create innovative gameplay experiences.
2. Film Industry - There is an opportunity in the film industry to create compelling, action-packed cinema based on popular video games such as Need For Speed: The Run, which could attract a wide audience of both gamers and moviegoers.
3. Marketing Industry - The growth of high-quality and unique game trailers such as the Need For Speed: The Run trailer presents opportunities for marketers to create highly-anticipated promotions in the form of video game trailers and other visual media.