Luxury accessories brand Hermes has launched a custom necktie subscription service that will deliver gorgeous ties with a tailor-made service.
Known most famously for its Birkin handbag, Hermes has also long been known for its silk products. For tie enthusiasts with a very generous budget, Hermes will customize a tailor-made tie delivery service. Subscribers can choose either monthly, bi-monthly or tri-monthly deliveries that include exclusive services starting at $180. Those benefits include free delivery, laundering, reshaping and repairing damaged neckties. Each tie will be carefully selected for the recipient through a detailed questionnaire that susses out your sense of style.
This Necktie subscription service will initially launch in ten boutiques throughout the US, Hermes plans on expanding the service across the US and internationally. Those who don't currently have access to the selected stores can call a participating location and sign up.
Luxury Necktie Subscriptions
The Hermes Necktie Subscription Will Clean and Repair its Products
Trend Themes
1. Custom Subscription Services - Hermes Necktie Subscription demonstrates a trend towards custom, tailored subscription services that can provide luxury experiences while catering to individual customer needs.
2. Luxury Materials in Subscription Services - The Hermes Necktie Subscription also demonstrates a trend towards offering luxury, high-quality materials as part of subscription services, catering to audiences who place a premium on quality and exclusivity.
3. Concierge Service Models - Hermes Necktie Subscription demonstrates how offering personalized and high-touch service can differentiate subscription offerings and increase customer loyalty and retention.
Industry Implications
1. Fashion and Accessories - The luxury fashion industry can adopt custom subscription services, providing a unique and personalized experience to their customers by offering services like free delivery, laundering, reshaping and repairing damaged products.
2. Personalized Beauty Care - The Beauty industry can innovate by providing personalized subscription services that enhance the customer experience and combine luxury materials with tailored service for beauty, grooming, and personal care items.
3. Hospitality and Travel - The Hospitality industry can benefit from concierge models that curate personalized experiences across hotels, restaurants, and tourism services that truly cater to the unique needs and preferences of their guests.