La Mer, which is known for its luxurious, transformative skincare, recently launched a new product called The Neck and Décolleté Concentrate that takes the form of a gel-like balm that helps to create a lifted look and a firmer feel. The product specifically helps to fight "tech neck," or the horizontal lines that appear across the neck due to the act of constantly looking down at a phone or other mobile device.
Naturally, the new product from La Mer boasts its famed Miracle Broth blend of marine ingredients, plus other potent additions like antioxidant-rich lime tea concentrate.
The Neck and Décolleté Concentrate is paired with an applicator to help the silky product glide across the body.
Concentrated Firming Balms
La Mer's Luxurious Neck and Décolleté Treatment Fights "Tech Neck"
Trend Themes
1. Concentrated Firming Balms - Disruptive innovation opportunity: Develop innovative skincare products that target specific areas of the body for a lifted look and firmer feel.
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3. Luxurious Skincare - Disruptive innovation opportunity: Create high-end skincare products that incorporate effective and unique ingredients for a transformative experience.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Introduce cutting-edge skincare technologies and ingredients to create premium products with enhanced benefits.
2. Beauty - Disruptive innovation opportunity: Explore innovative beauty treatments and solutions that target specific areas of concern for consumers.
3. Wellness - Disruptive innovation opportunity: Develop holistic wellness solutions that encompass both physical and mental wellbeing, including products that address the effects of digital lifestyles on the body.