Unlike most anti-aging neck creams that are designed as standalone products, the 'New Dimension Tighten + Tone Neck & Chest Treatment' from Estée Lauder takes the form of a two-piece set.
The tightening and toning treatment for the neck and décolletage consists of a richly nourishing formula with a pro-collagen complex that plumps and moisturizes. To amplify the properties of the formula, there is a small massager included with the product, which is meant to be used for three different motions. When using the product day and night, consumers are instructed to begin at the center of the chest and work their way up to the area just under the chin. Secondly, they may also move the massager across the upper chest in a "U" shape. Finally, Estée Lauder recommends: "sweeping in a curving 'V' from one shoulder to the other, dipping down in the center, then back."
Two-In-One Decolletage Treatments
Estee Lauder's Formula and Massager Repair the Neck and Chest
Trend Themes
1. Two-in-one Decolletage Treatments - The trend of combining multiple treatments for the neck and chest presents opportunities for innovative skincare products.
2. Pro-collagen Complex - The use of pro-collagen complexes in skincare products is a rising trend that allows for improved nourishment and plumping effects.
3. Inclusive Skincare - Inclusive skincare trends focus on providing products that cater to the specific needs of different areas of the body, such as the neck and décolletage.
Industry Implications
1. Skincare - The skincare industry can explore the creation of more two-in-one treatments for specific areas of the body, like the neck and chest.
2. Cosmetics - Cosmetics manufacturers can incorporate pro-collagen complexes into their products to provide enhanced nourishment and moisturization for the neck and décolletage.
3. Beauty Devices - Beauty device companies have an opportunity to develop innovative massagers and tools that complement skincare formulas for effective application and improved results on the neck and chest.