In the woke of the current climate, more consumers opt to choose plant-based foods, and one prominent Formula One world champion driver has launched a chain of vegan fast-food restaurants called Neat Burger. Lewis Hamilton, who has been vegan since 2017, plans to open hundreds of plant-based quick-serve restaurants across the globe.
The first Neat Burger was launched in London, England, but the company plans to open more locations in Los Angeles, Manhattan, and Dubai within the next two years. The quick-serve restaurant will serve vegan burgers, vegan fries, vegan hotdogs, vegan milkshakes and more using famed vegan food brand Beyond's Meat's products. The vegan chain has also been invested in by Italian entrepreneur Tommaso Chiabra and Cirque le Soir nightclub owner Ryan Bishti.
As consumer preferences pivot towards plant-based foods, we can expect to see more vegan options in various industries, specifically fast-food.
Driver-Branded Vegan QSRs
Lewis Hamilton Is Launching a Vegan Restaurant Chain Called Neat Burger
Trend Themes
1. Plant-based Fast Food - As customers continue to choose plant-based diets, there is a growing trend towards offering vegan options in the fast food industry.
2. Celebrities Launching Vegan Businesses - Prominent celebrities with large followings making the decision to launch vegan businesses, there is an opportunity to target niche markets and increase demand for plant-based food.
3. Investment in Sustainable Food Chains - The growth of sustainable plant-based food chains being invested in, there is potential for disruption of the traditional fast-food industry.
Industry Implications
1. Fast Food - Traditional fast-food businesses can differentiate themselves and target a new market by offering plant-based options.
2. Celebrity-backed Businesses - As more celebrities launch their own vegan food brands, there is potential for new players to disrupt the plant-based food industry by leveraging their personal brand and following.
3. Investment - Investors can tap into the growth of plant-based food chains by funding the development and expansion of sustainable vegan restaurants.