In tough economic times, people always look for inexpensive ways to still enjoy their "guilty pleasures," and that’s proven true in the cake business, as sisters and business partners Barbara Accogli and Monja Chiara have found out.
Running their business CakeStar, which includes the tag line, "Edible Art for Any Occasion," has been a joy for the two, who have been in business together since 1998.
Business really took off when they introduced some naughty birthday cakes at the 2008 'Everything to do with Sex Show' in Toronto, and they haven’t slowed down since.
Not only has business been great during the recession, but the duo say it has even been picking up lately. Nothing like hard times to get that sweet tooth craving.
Raunchy Birthday Cakes
Naughty Edible Art for Any Occasion
Trend Themes
1. Home Baking Revolution - The global pandemic has turned many people into home bakers, creating an opportunity for businesses to provide new and innovative ingredients and baking equipment.
2. Adult-themed Desserts - There is a growing trend for adult-themed desserts, especially for occasions like bachelorette parties, providing an opportunity for businesses to offer unique and creative products.
3. Customization and Personalization - Consumers are increasingly looking for cakes that are personalized and customized to their preferences, creating an opportunity for businesses to offer a wide range of options for different tastes and occasions.
Industry Implications
1. Baking Ingredients - Companies can offer new and innovative baking ingredients to cater to the growing number of home bakers.
2. Bakery Retail - Bakeries can cater to the growing trend for adult-themed desserts by offering unique and creative products for special occasions.
3. Event Planning and Entertainment - Companies can provide adult-themed dessert catering services for different events like bachelorette parties and other celebrations.