Created by graphic designer Jasmine Davies, this branding concept titled Nature's Pharmacy took its inspiration from the informative nature of prescription packaging and the bounty of nutrients contained in natural foods. Designed to get people thinking about the medical benefits of fruits and vegetables, the range also takes inspiration from the movement toward apothecary-inspired branding, which also references the small-batch aesthetic.
The visual identity for Nature's Pharmacy features a graphical logo depicting "you prescription" and includes the name of the produce in Latin. The informative packaging also include details like the specific medicinal benefits, directions for consumption, a best before date and its "active ingredients." Although merely a concept at this point, this project does a great job of mimicking the direction of produce packaging designs.
Prescriptive Produce Packaging
Nature's Pharmacy is a Branding Concept for Fruits and Veggies
Trend Themes
1. Prescriptive Produce Packaging - New packaging designs that mimic prescription packaging are emerging in the produce industry.
2. Apothecary-inspired Branding - Branding inspired by apothecary packaging and small-batch aesthetic is becoming more popular in the food industry.
3. Functional Food Labeling - Increasing emphasis on the medicinal and nutritional benefits of produce is leading to more detailed labeling practices in the food industry.
Industry Implications
1. Produce Packaging - The emergence of prescriptive produce packaging creates opportunities for innovation in the produce industry.
2. Graphic Design - Designers who specialize in packaging design and branding are well-suited to help the food industry adopt apothecary-inspired branding.
3. Nutrition and Wellness - The trend of emphasizing the medicinal benefits of fruits and vegetables provides opportunities for innovation in the nutrition and wellness industry.