Wellnesse, the personal care brand founded by Wellness Mama creator Katie Wells, is introducing its own all-natural shampoo and conditioner based on a popular DIY recipe crafted by Wells. While many consumers are cleaning up their skincare cabinets by avoiding products with harmful ingredients, many haircare products are still made with ammonium lauryl sulfate and SLS—but not these new ones.
Wellnesse's Cleansing Shampoo and Nourishing Conditioner is made with an EWG-safe formula that nourishes hair with natural ingredients like nettle, shea and argan.
Wells began experimenting with DIY recipes after finding her hair was difficult to manage using conventional products. As she describes, "I learned many products strip away the natural components that make hair strong and silky, leaving your hair dependent on them. I researched like crazy and started making my own shampoo using herbs, beneficial oils and soothing ingredients provided what my hair actually needed."
All-Natural Haircare Duos
Wellnesse's Natural Shampoo & Conditioner is Based on a DIY Recipe
Trend Themes
1. All-natural Haircare - Brands can innovate their products by offering all-natural haircare solutions using safe and nourishing ingredients.
2. Diy-inspired Personal Care - Brands can cater to the growing consumer demand for DIY-inspired personal care products by creating natural and customizable solutions.
3. Green Beauty - There is a growing niche for green beauty products that prioritize EWG-safe ingredients and wellness-focused formulations.
Industry Implications
1. Personal Care - Personal care industry players can introduce natural and EWG-safe haircare products to cater to consumers looking for wellness-focused and non-toxic options.
2. Beauty - Beauty industry players may tap into the green beauty trend by offering all-natural haircare lines that prioritize sustainability and wellness.
3. Wellness - Wellness industry players can explore haircare products that prioritize natural ingredients and DIY-inspired formulations in response to the growing demand for holistic and clean beauty and personal care solutions.