ARKET has showcased the NATIVE Regenerative Wool in its AW24 collection through a series of knitwear styles that will provide consumers with an eco-friendly way to stay cozy this season.
The collection includes pieces for men, women and children, which each put a series of brown hues in the spotlight for an increased attention to earthiness. The wool itself is fully traceable and sourced with a focus on regenerative farming practices, while also keeping the entire supply chain in check.
The NATIVE Regenerative Wool in the ARKET AW24 collection takes on plain and ribbed structures to give them a versatile silhouette that will work well both today and into the future. The collection also incudes items for the home to infuse soft, sustainable touches into the living space.
Sustainable Knitwear Ranges
ARKET Introduced NATIVE Regenerative Wool in its Latest Collection
Trend Themes
1. Regenerative Farming Practices - The focus on regenerative farming for wool production enhances sustainability and ensures ecosystem health.
2. Traceable Supply Chains - Fully traceable supply chains in knitwear offer transparency and build consumer trust in sustainable sourcing.
3. Eco-friendly Knitwear - Knitwear made from eco-friendly materials provides an environmentally conscious option for fashion enthusiasts.
Industry Implications
1. Fashion - The fashion industry benefits from innovations in sustainable materials like NATIVE Regenerative Wool.
2. Agriculture - Agriculture sectors incorporating regenerative practices contribute to resource renewal and soil health.
3. Home Goods - Home goods markets see increased demand for soft, sustainable touches that enhance comfort and eco-friendliness.