Hyundai's recent gala held in Brazil helped to celebrate and bring awareness to National Day Against Tobacco with a clever sidewalk design that created different lanes for smokers and non-smokers.
The lane design was inspired by the notion that non-smoker dislike walking behind smokers because of the fumes that travel. This sidewalk design splits the pavement in two creating a distinct smoker and non-smoker lanes that are marked with symbols and split using a bright blue dotted line. The sidewalk only lasted for a day but it brought awareness to the harmful effects of smoking has on the body. The sidewalk designs visually gives smokers that little push they need to seek out help to quit.
Smoker-Seperating Sidewalks
The Hyundai Gala Lanes Celebrates National Day Against Smoking
Trend Themes
1. Smoker-seperating Sidewalks - Creating separate lanes for smokers and non-smokers on sidewalks to address concerns about secondhand smoke.
2. National Day Against Smoking - Using special events and campaigns to raise awareness about the harmful effects of smoking.
3. Visual Awareness Initiatives - Using visual cues, such as distinct lane designs, to prompt behavior change and encourage smokers to seek help to quit.
Industry Implications
1. Urban Design and Planning - Implementing innovative sidewalk designs and layouts to improve the overall pedestrian experience and accommodate the needs of different groups.
2. Health and Wellness - Creating campaigns and initiatives to promote a smoke-free environment and improve public health by reducing smoking rates.
3. Behavioral Change Programs - Developing programs and interventions that leverage visual techniques to prompt behavior change, such as encouraging smokers to seek support in quitting.