The Nataraj Pencil campaign illustrates how much 'superior lead matters,' as stated in its tag line. Made up of a series of simple drawings, the Nataraj Pencil campaign depicts terrifying situations in which the possibility of harm or safety is put into question. In one case, a zoo tourist stands infront of an incomplete cage as a ferocious tiger looks on. In another, a man looks on as a wrecking ball is about to drop on him. In each of these instances, a piece of lead is shown completing the drawings.
Created by Mumbai-based ad agency Ogilvy & Mather, the Nataraj Pencil campaign shows that such scenarios require powerful pencils to avoid worst-case outcomes. From strong 'steel' to stronger 'magic wands,' Nataraj pencils are cut out to create superior illustrations.
Incomplete Illustration Ads
The Nataraj Pencil Campaign Shows 'Superior Lead Matters'
Trend Themes
1. Superior Lead Illustration - Opportunity for innovation in developing pencils with superior lead quality for enhanced illustration outcomes.
2. Interactive Advertising - Opportunity for disruptive innovation in creating interactive advertising campaigns that engage the audience through thought-provoking storytelling.
3. Safety Through Drawings - Opportunity for innovation in promoting safety and awareness through the use of drawings and illustrations.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry by utilizing creative and impactful illustrations in ad campaigns.
2. Stationery - Opportunity for innovation in the stationery industry by developing pencils with superior lead quality to meet the growing demand for high-quality illustrations.
3. Education - Opportunity for innovation in the education sector by using creative illustrations to enhance learning and promote safety awareness in schools.