Farm Festival Hybrid Fashion

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The Natalie Ratabesi Resort 2014 Collection is Inspired by Fields

The Natalie Ratabesi Resort 2014 collection takes inspiration from seventies summer music festivals. The collection conjures images of open fields with its use of overalls, lace peasant tops and cowboy-esque hats. Some of the silhouettes also resemble long prairie dresses and long cowboy coats. Although the garments take subtle direction from workwear, this resort collection is easy to wear and ideal for relaxing in.

As the secondary source for inspiration, the Ratabesi collection brings in specific elements from garments that were worn in open-air concerts in the seventies, like kaleidoscopic prints and bell bottoms. The modernized palette of muted neutrals keeps the collection from looking too psychedelic. These looks manage to modernize both of these inspirations, keeping garments that could easily be sported at a modern-day music festival.
Trend Themes
1. Seventies-inspired Fashion - Disruptive innovation opportunity: Create a clothing line that combines retro seventies styles with modern design elements.
2. Music Festival Fashion - Disruptive innovation opportunity: Develop a line of clothing specifically tailored for music festival attendees, incorporating comfort, functionality, and style.
3. Workwear-inspired Fashion - Disruptive innovation opportunity: Design a collection that takes inspiration from workwear but offers a more fashionable and wearable approach for everyday wear.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Explore the use of unconventional materials and cutting-edge technology to create innovative and sustainable fashion designs.
2. Event Planning - Disruptive innovation opportunity: Introduce new concepts and experiences in music festival fashion, such as interactive clothing and wearable technology.
3. Retail - Disruptive innovation opportunity: Curate a selection of music festival fashion in-store and online, offering a unique shopping experience for customers.

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