Nasty Gal has partnered with media platform Sports Illustrated in an all-new athleisure capsule.
This 20-piece collection features an array of casual sweatshirts, bicycle shorts, and matching two-piece sets - all of which are inspired by the sportswear scene of the 80s. The Nasty Gal x Sports Illustrated collection has a green, neutral, and relatively monochrome color palette that sparks a feeling of nostalgia. The collection hopes to inspire young people to get active and equally aims to celebrate women in sports. Many of the pieces have empowering phrases printed on the item, such as 'Thow like a badass' or 'Don't play games, play sports.'
Shoppers can now shop the collection through Nasty Gals' website and app. The line retails anywhere from GBP 10 to 65.
Relaxed 80-Inspried Athleisure
Nasty Gal and Sports Illustrated Design a Sportswear Capsule
Trend Themes
1. 80s-inspired Athleisure - The popularity of nostalgic fashion trends presents an opportunity for companies to create athleisure lines inspired by styles of past decades.
2. Empowering Activewear - Adding uplifting or motivating messaging to activewear can create a sense of community among consumers and connect with those who want to express themselves through fashion.
3. Sports-inspired Fashion Collaborations - Partnering with media platforms or sports organizations to create fashion items inspired by the sports industry is an opportunity to bring new audiences to both industries.
Industry Implications
1. Fashion Industry - Designers can leverage current fashion trends to create unique sportswear items for consumers interested in wearing clothing for both fashion and function.
2. Sportswear Industry - Collaborating with fashion brands to create exclusive collections can widen brand awareness and introduce new customers to the sportswear industry.
3. Media Industry - Partnering with brands to create unique product lines can offer new revenue streams for media companies, while also increasing brand recognition among a wider audience.