NARS' wanted palette was released for Cyber Monday, offering consumers bold holiday-inspired hues that can help one transition from running errands, to attending a seasonal office party.
The brand's new shades offer a balance between a laid back look and winter glamour, serving both glistening golds and reds, in addition to matte browns and pinks. Aside from the colors, what sets this product apart is its brand new 2.0 eye shadow formula, which contains both vitamin E and pomegranate seed oil, making for a silky smooth application, and a long-lasting finish.
The shadows are highly pigmented and can be applied without patchiness, making for an all-day wear that requires limited touch-ups. The palette launched online and will continue to be retailed throughout the holidays.
Holiday Eye Shadow Palettes
NARS' Wanted Palette Was Infused with Vitamin E and Pomegranate Oil
Trend Themes
1. Bold Holiday-inspired Hues - There is an opportunity for beauty brands to create eye shadow palettes with vibrant, festive colors for the holiday season.
2. Enhanced Formulas with Natural Ingredients - Brands can innovate by infusing eye shadow formulas with nourishing ingredients like vitamin E and pomegranate oil, providing additional benefits to consumers.
3. Long-lasting, High-pigment Wear - There is potential for brands to develop eye shadow palettes that offer long-lasting wear and intense pigmentation, reducing the need for frequent touch-ups.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can capitalize on the trend of holiday eye shadow palettes to attract consumers looking for festive makeup options.
2. Natural Skincare - The beauty industry can integrate natural skincare elements into eye shadow formulas, catering to the growing demand for clean and sustainable beauty products.
3. Makeup Retail - Retailers have an opportunity to stock and promote holiday-themed eye shadow palettes, catering to customers seeking limited edition or seasonal makeup collections.