The Napa Farms Market at San Francisco International Airport is a stunning farm-to-flight market-style retail experience that makes taking a bit of California's lush produce home with you easier. The luxurious gourmet grocery store features a long bar height table where customers can enjoy their ready-made meals, while it also boasts a stock that would embarrass the average supermarket.
Designed by BCV Architects, who designed San Francisco's Ferry Building Marketplace, the Napa Farms Market is a 4,000-square-foot fresh food emporium that will instantly transport travelers to a farmer's market setting.
The Napa Farms Market is an example of the far-reaching nature of the farm-to-table movements and proves that travel is no longer an excuse for consumers to indulge in unhealthy offerings.
Farm-to-Flight Airport Markets
The Napa Farms Market is a Local Food Vendor at SFO
Trend Themes
1. Farm-to-flight Markets - Opportunity for airports and grocery retailers to provide fresh and locally sourced products to consumers while traveling.
2. Luxury Food Retail - Opportunity to create upscale market spaces that offer high-quality, locally-sourced products to consumers.
3. Ready-made Meals - Opportunity to provide convenient and healthy meal options for busy travelers in airports.
Industry Implications
1. Airport Retail - Creating farm-to-flight markets and gourmet grocery stores in airports to provide fresh, locally-sourced products to travelers.
2. Grocery Retail - Partnering with local farms and markets to provide fresh, locally-sourced products to customers in upscale market spaces.
3. Food Service - Providing healthy and convenient meal options for busy travelers in airports through ready-made meal services.