For the September 2009 issue of Harper's Bazaar, model Naomi Campbell races a cheetah, rides a crocodile, and jumps rope with monkeys.
The September 2009 issue of Harper's Bazaar was photographed by Jean Paul Goude and is a cool combo of animal prints and actual animals. Considering Naomi Campbell is known for her tough girl image, it's only appropriate she be thought of for a style spread called 'Wild Things.'
Implications - Utilizing animals in advertising campaigns is an effective communication tactic as consumers associate certain animals with specific connotations. They're also visually captivating and can transmit ideas to consumers with limited use of words. Corporations looking to push the limits of animal advertising may consider campaigns which strictly utilize animals, with no text involved.
Animal Race Editorials
Naomi Campbell is a ‘Wild Thing' for Harper's Bazaar Sept
Trend Themes
1. Animal Advertising - Corporations looking to push the limits of animal advertising may consider campaigns which strictly utilize animals, with no text involved.
2. Wild Animal Fashion - The combination of animal prints and actual animals in fashion spreads can captivate consumers and create visually engaging content.
3. Animal Imagery Symbolism - Utilizing animals in advertising campaigns can convey specific connotations and transmit ideas to consumers with limited use of words.
Industry Implications
1. Fashion - The fashion industry can incorporate animal prints and actual animals in their campaigns to create visually captivating content.
2. Advertising - The advertising industry can explore the use of animals as symbolic imagery, conveying specific connotations and transmitting ideas with limited use of words.
3. Marketing - The marketing industry can embrace animal advertising campaigns that strictly utilize animals, with no text involved, as a creative and effective communication tactic.