Free-Spirited Retro Menswear

The Nanushka FW19 Capsule Boasts Contemporary Functional Designs

Fashion label Nanushka introduces its latest collection designed for the Fall/Winter 2019 season and it is comprised of clean-cut designs that draw contemporary and traditional elements. The overall design draws strong inspiration from the lifestyle of a free-spirited nomad. The pieces feature contemporary functional elements blended with traditional designs that deliver a strong sense of practical versatility.

The designs are eclectic, featuring silhouettes that recall sporty styles, street style, and workwear aesthetics as well. Notably, the capsule is constructed using juxtaposing fabrication, featuring denim along with paisley cupro. The standout piece from the range is the vegan leather jacket that is designed to be a puffer silhouette. Additional pieces in the range include shirts, knitwear, vests, trousers, shoes, and sweaters.
Trend Themes
1. Clean-cut Designs - There is an opportunity for disruptive innovation in the fashion industry by creating clean-cut designs that incorporate contemporary and traditional elements.
2. Functional Versatility - Creating fashion pieces that blend contemporary functional elements with traditional designs can bring disruptive innovation to the industry by offering practical versatility to consumers.
3. Eclectic Silhouettes - Designing fashion pieces with eclectic silhouettes that combine sporty styles, street style, and workwear aesthetics can disrupt the fashion industry by offering unique and diverse options to consumers.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation by incorporating clean-cut designs that blend contemporary and traditional elements.
2. Apparel Manufacturing - Disruptive innovation opportunities exist in the apparel manufacturing industry by creating fashion pieces that offer practical versatility through the combination of contemporary functional elements and traditional designs.
3. Footwear - The footwear industry has an opportunity for disruptive innovation by designing shoes with eclectic silhouettes that incorporate sporty styles, street style, and workwear aesthetics.

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