The traditional garden fountain gets a "sick" makeover in Sao Paulo, Brazil, with the debut of the Naldecon drippy nose statue, built to promote the antihistamine and decongestant brand. This naughty snotty statue sprays water from the nostrils of the woman figure, who poses like a Greek goddess as though nothing were out of the ordinary.
The Naldecon drippy nose statue is a hilariously effective publicity stunt, stopping people in their tracks on the streets of Sao Paulo, as seen in the video. The mucus-leaking appearance of the fountain definitely gets the point across to potential customers. Although I love the wacky advertising technique of the Naldecon drippy nose statue, I'm not sure I'd want to see fountains go any further with their gross-out factor!
Snot-Spraying Fountains
The Naldecon Drippy Nose Statue in Sao Paulo Makes a Splash
Trend Themes
1. Gross-out Advertising - Creating unexpected and attention-grabbing marketing campaigns that rely on shock value to leave a lasting impression.
2. Interactive Public Art - Engaging with the community by transforming traditional statues and sculptures into interactive and entertaining installations.
3. Unconventional Brand Promotion - Using unconventional and creative methods, such as humorous and quirky statues, to promote and raise awareness for a brand.
Industry Implications
1. Pharmaceuticals - Exploring unique ways to advertise and promote over-the-counter drugs and medications.
2. Outdoor Advertising - Innovating the use of outdoor installations and sculptures to capture the attention of passersby and potential customers.
3. Marketing and Advertising - Finding alternative and attention-grabbing strategies to promote brands and products in a crowded marketplace.