'ShadeScout Nails' is a new app that allows users to find a nail polish that matches anything they see. For many women, experimenting with nail art is a fun way to add a dose of color to their wardrobe. This new app helps women select the perfect shade for their next manicure.
The ShadeScout app allows users to find a nail polish that matches nearly any color they may encounter throughout their day. To use the app, a user simply uploads a photo and identifies the color they wish to match. The app will then pull up a list of nail polishes that match the exact shade in the photo. The app allows users to virtually experiment with these colors and purchase their favorite options. As company founder and CEO Linda Smith explains, "It’s about personalization and helping shoppers find exactly what they are looking for."
The app ultimately provides a fun way for consumers to discover and purchase new shades.
Nail Polish-Matching Apps
This App Allows Users to Find a Nail Polish That Matches a Real Picture
Trend Themes
1. Personalized Color Matching Apps - The trend of apps using images to match and suggest nail polish colors provides an opportunity for further development of personalized color matching apps for other industries.
2. Virtual Try-on and Purchase for Beauty Products - The trend of virtual experimentation and purchase of nail polish can be applied to other beauty products, leading to the development of virtual try-on and purchase for other hair, makeup, and skincare products.
3. Color AI Technology - The trend of using AI technology for color matching opens up possibilities for further development of color AI technology for industries that use color matching, such as fashion and home decor.
Industry Implications
1. Beauty and Cosmetics - The ShadeScout Nails app demonstrates a disruptive innovation opportunity for virtual try-on and purchase of other beauty and cosmetic products.
2. Fashion - The ShadeScout Nails app opens up opportunities for further personalization and color matching in the fashion industry, particularly in accessories such as belts, bags, and shoes.
3. Home Decor - The ShadeScout Nails app can inspire development of similar apps for home decor, allowing customers to easily match paint colors to pieces of furniture, fabrics, or other design elements.