The Nadir Tejani Fall/Winter 2012 campaign stars Jak Mcgrath. The pale, platinum-haired model is lensed in an advertorial by Tatiana Leshkina. This edgy menswear collection challenges traditional silhouettes, putting emphasis on dramatically draped looks.
The UK-based label showcases unconventional garments with exaggerated proportions and relaxed shapes. Resembling cultural kimonos or priestly monk robes, these avant-garde pieces are displayed in a dark palette, standing out against a stark white backdrop.
The Nadir Tejani Fall/Winter 2012 collection is distinctive and dynamic in design. Jak takes on the role of edgy monk, looking as pale as the brightly lit walls behind him. Resembling Silas from The Da Vinci Code, the model dons a multitude of economical textiles, including fleece, wool and cotton pieces, styled by Ali Carman.
Monk-Inspired Menswear
The Nadir Tejani Fall/Winter 2012 Campaign is Dramatically Draped
Trend Themes
1. Unconventional Silhouettes - Exploring unconventional silhouettes and exaggerated proportions in menswear can create disruptive innovation opportunities.
2. Cultural-inspired Designs - Incorporating elements of cultural garments, such as kimonos and monk robes, into fashion can lead to disruptive innovation in the industry.
3. Dark Palette Styling - Utilizing a dark palette and contrasting it against a stark white backdrop can offer disruptive innovation opportunities in fashion campaigns.
Industry Implications
1. Menswear - The menswear industry can explore unconventional silhouettes and cultural-inspired designs to create disruptive innovations in fashion.
2. Fashion Campaigns - Fashion campaigns can experiment with dark palette styling and unconventional garment choices to achieve disruptive innovation in their visual storytelling.
3. Textile Manufacturing - Textile manufacturers can look into incorporating economical fabrics like fleece, wool, and cotton into avant-garde designs, leading to disruptive innovation in the industry.