The Razer Nabu X is a low-cost fitness-tracking smartband, introduced at CES 2015, that is Razer's second-generation fitness tracker. While Razer may be better known for its gaming technology, the company has shown that it is serious about infiltrating the fitness smartband market.
The smartband is equipped with an accelerometer that tracks steps walked, distance traveled, calories burned and time spent sleeping and being active.
However, rather than relying on traditional notifications, it uses vibrating LED notifications, with users able to customize the three LED lights.
While the fitness band space may be very saturated, the Razer Nabu X stands out first and foremost because of its price. This smartband costs just $50, making it eminently affordable for most. If you're a member of Razer's Insider Forums, you can grab one for just $20 starting January 13.
Affordable Fitness Smartbands
The Razer Nabu X Was Introduced At CES 2015
Trend Themes
1. Low-cost Fitness-tracking - The Razer Nabu X showcases the trend of affordable fitness-tracking smartbands with its low price point.
2. Customizable LED Notifications - The Razer Nabu X highlights the trend of smartbands using vibrating LED notifications that can be personalized.
3. Infiltration of Gaming Technology - Razer's entry into the fitness smartband market demonstrates the trend of gaming technology companies expanding into new industries.
Industry Implications
1. Fitness Technology - The affordable fitness-tracking smartband trend presents a disruptive innovation opportunity for companies in the fitness technology industry to create low-cost devices with advanced features.
2. Wearable Technology - The customizable LED notifications trend opens up disruptive innovation opportunities for companies in the wearable technology industry to develop smartbands with unique notification systems.
3. Gaming Technology - Razer's move into the fitness smartband market suggests disruptive innovation opportunities for gaming technology companies to explore new markets and diversify their product offerings.