The Crumbs Brewing Naan Laager is a new beer launching with flavor and sustainability in mind to offer consumers something different to try this holiday season.
The beer is crafted using unsold or wonky naan bread and is perfect for pairing with a curry or other spicy food thanks to its refreshing profile. The beer is being launched for preorder online where consumers will initially be able to pick it up in 330ml bottles. The beer is characterized by its aromatic profile to make it a winner for pairing with a variety of fare.
Co-Founder Morgan Arnell spoke on the Crumbs Brewing Naan Laager saying, "We’ve been exploring the idea of a light refreshing lager for some time. All our beers are very distinct from one another, and it was the obvious gap in our range. That kind of beer is always perfect with spicy food like a curry, so it made a lot of sense to explore using naan bread in the brew."
Upcycled Naan-Brewed Beers
The Crumbs Brewing Naan Laager Makes Use of Unsold Bread
Trend Themes
1. Upcycled Food and Beverage - Opportunity to create new products that repurpose leftover or unused food and beverage items to reduce waste.
2. Ethical Consumption - Products that have a sustainable and conscious approach to their consumption.
3. Alternative Brewing Ingredients - Exploring sustainable and unique brewing ingredients can offer a competitive edge in the crowded beverage market.
Industry Implications
1. Food and Beverage - Opportunity to introduce sustainable practices in production and differentiation with alternative and unique ingredients.
2. Environmental Sustainability - Opportunity to promote a waste reduction mindset and reduce the amount of food waste that ends up in landfills.
3. Restaurant and Hospitality - Opportunity to offer unique and sustainable food and beverage options and drive customer loyalty through ethical and environmentally conscious practices.