Mythologie Candles' Olympus Collection explores the namesake of the immersive fantasy candle brand and its diving scents tell tales of Ancient Greece, its gods and goddesses. While Athena is a candle that boasts bright lemon and bergamot notes with olive, Zeus captures the essence of "storm clouds crossed with lightning and biting ozone softened by cool rain."
Candles have become a popular choice among consumers for enhancing the atmosphere of their living spaces, as they offer a warm and inviting glow that can create a sense of relaxation and comfort. Additionally, scented candles can also provide an added sensory experience, with fragrances that can evoke specific moods or memories. As more people seek ways to make their homes feel cozy and welcoming, candles have become a go-to option for creating a cozy and inviting ambiance.
Mythology-Inspired Candles
Mythologie Candles' Olympus Collection Taps into Myths & Legends
Trend Themes
1. Mythology-inspired Candles - Emerging trend in the home decor market that offers an immersive fantasy experience inspired by myths and legends.
2. Sensory Experience Products - Increasing demand for products that offer an added sensory experience like scented candles to create a relaxing and comfortable ambiance.
3. Immersion Marketing - Trend of creating a fully-realized fantasy world through products like candles to build a dedicated customer base.
Industry Implications
1. Home Decor - The home decor industry has already seen a surge in the popularity of candles and could benefit from incorporating fantasy-inspired themes.
2. Fragrance and Scent - The fragrance and scent industry may be able to capitalize on the trend of sensory experience products like candles to broaden their customer base.
3. Marketing and Advertising - With the appeal of immersion marketing, marketing and advertising firms may find opportunities to work with home decor and fragrance brands to create fully-realized fantasy worlds and build brand loyalty.