Nest, the smart home and home security technology company, has a new series of ads entitled 'Mystery Solved' that playfully depicts part of the reason why people find value in its cloud-based security cameras.
Certain minor household disasters are just too bizarre to imagine how they could have happened. The Mystery Solved campaign takes imagining out of the equation, showing faux-authentic Nest camera footage that demystifies the disastrous results that homeowners come back to find.
The series of four ads features absurd scenarios that a homeowner might possibly encouter: a burnt up tree, a wrecked lawn from a rogue lawnmower, a car in a pool, and a toilet papered patio. But the videos start before the result of the accident, solving the mysteries that would usually nag at homeowners after such serious accidents.
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Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
Trend Themes
1. Cloud-based Security Cameras - Opportunities for expansion of cloud-based security camera technology solutions.
2. Playful Advertising - Opportunities for more playful and engaging advertising campaigns in the home security industry.
3. Preventing House Disasters - Trend towards proactively identifying and preventing potential household accidents.
Industry Implications
1. Smart Home Technology - Smart home technologies like Nest stand to benefit from increased demand for personalized and convenient home security features.
2. Home Security Monitoring - Opportunities for innovation around cloud-based security cameras and personalized home security monitoring solutions.
3. Consumer Electronics Manufacturing - Trend towards the production of home security products that combine modern technology with a more personal approach.