MyPLAYER Nation brings together NBA 2K20 MyPLAYER gamers with the real-life NBA. In addition, it also gives users the opportunity to unlock exclusive Nike gear. This initiative proves to bring the basketball community together, especially since the outbreak of COVID-19 has suspended the NBA season indefinitely.
The NBA 2K20 x Nike Gamer Exclusive Program is considered to be a "first-of-its-kind gaming and sneaker partnership." During MyPLAYER Nation, gamers can earn up to 10 pairs of soon-to-be-released virtual Nike Basketball signature shoes. In addition, they will have the chance to purchase the real-life version by completing various challenges. The Nike Zoom Freak 1 "All Bros 4," for example, can be accessed if you win a MyPLAYER Nation playoff game.
Gamer Exclusive Footwear Drops
Players Can Unlock Nike Offerings Through MyPLAYER Nation
Trend Themes
1. Virtual Sneaker Collabs - Brands can partner with video game companies to launch virtual sneaker collaborations through gaming platforms.
2. Interactive Incentive Programs - Incentive programs that include virtual rewards and real-life merchandise can drive engagement and strengthen brand loyalty.
3. Athletic Gear Rewards - Athletic and sports brands can offer rewards such as exclusive gear and experiences to incentivize engagement with their products.
Industry Implications
1. Video Games - Video game companies can partner with fashion and sports brands to provide exclusive gear and merchandise to engaged players.
2. Athletic Apparel - Athletic and sports apparel brands can expand their markets and deepen customer engagement through interactive incentive programs.
3. Marketing and Advertising - Digital marketing agencies can create more interactive and engaging campaigns for brands through incentive programs and virtual collaborations.