lululemon's newest collection is one that features an innovative Mylo material developed by California-based Bolt Threads using renewable mycelium, the root structure of mushrooms. This plant-based and sustainable vegan leather alternative has been applied to two bags, the Meditation and Yoga Mat Bag and the Barrel Duffel Bag.
The Meditation and Yoga Mat Bag is a versatile three-in-one design that functions as a floor mat and can be carried either rolled up or folded in half. The Barrel Duffel Bag features pockets and a removable pouch that's geared towards athletic individuals, since it helps to keep workout gear separated from the other contents of the bag.
Thanks to its properties, the Mylo material is certified bio-based, soft and supple.
Mushroom-Based Athletic Bags
lululemon's Mylo Material Collection Shares Vegan Leather Styles
Trend Themes
1. Sustainable Vegan Leather - New materials developed using renewable mycelium from mushrooms are offering a sustainable alternative to traditional leather and disrupting the fashion industry.
2. Multi-functional Athletic Gear - Versatile designs that can function as both equipment and bags offer workout enthusiasts a convenient and practical solution to carrying gear, presenting disruptive opportunities for the athletic and outdoor industries.
3. Plant-based Innovation - Innovations in plant-based materials are offering sustainable and eco-friendly solutions to packaging, disposables and other product materials, causing disruption and creating opportunities for various industries.
Industry Implications
1. Fashion and Apparel - The fashion industry can innovate and disrupt traditional materials and products by incorporating sustainable and renewable materials like mushroom-based vegan leather.
2. Athletic and Outdoor Gear - Disruptive opportunities exist in the athletic and outdoor industries, where manufacturers can create multi-functional gear that can be worn and carried for workouts, reducing the need for extra equipment and bags.
3. Packaging and Disposables - Incorporating plant-based innovation is becoming a disruptive factor in the packaging and disposables industry, creating eco-friendly alternatives to traditional materials.