Cycle Pure Agarbathies is a giant manufacturer of incense as well as prayer products, and it recently launched the MyIncense program. It is an inaugural offering in the industry that offers customers the option to customize every element of their incense to cater to their personal preference.
The product also gives customers a unique retail experience with hyper-personalization. It can be experienced on Cycle.in, breaking down the process into four categories -- fragrance-focused, experience-focused, deity-focused, or festival/occassion-centric. Starting from the shape of the stick, customers are able to personalize it.This is followed by creating one's own label, the message on the package, the scent and intensity of the fragrance, and more.
Personalized Custom Incense Fragrances
Cycle Pure Agarbathies Launches the Custom MyIncense
Trend Themes
1. Customization of Incense - Brands can capitalize on the trend of customization by offering personalized incense options, allowing customers to cater to their individual preferences.
2. Hyper-personalization in Retail - Retailers can embrace hyper-personalization by providing unique and tailored experiences to customers, such as allowing them to customize every element of their incense.
3. Digital Customization Experience - There is an opportunity to create digital platforms that enable customers to customize incense products online, providing a convenient and interactive shopping experience.
Industry Implications
1. Incense Manufacturing - Incense manufacturers can leverage the trend of personalized custom fragrances by offering customizable options to cater to the individual preferences of customers.
2. E-commerce Platforms - E-commerce platforms can integrate personalized customization features to allow customers to create their own unique incense blends and purchase them online.
3. Retail and Branding - Retailers and brands can adopt hyper-personalization strategies in the incense industry, providing unique retail experiences and tailored products to cater to individual customer interests.