PEEPS is introducing something new and sweet this spring in the form of My PEEPS, a made-to-order dozen of personalized Marshmallow Chicks. These springtime marshmallow treats can be customized to taste with a wide variety of options, from sprinkles and cookies to coconut and sweet dips.
Available while supplies last, My PEEPS were inspired by fans who create their own PEEPS by adding their own creative dips and toppings. The giftable PEEPS are available in classic yellow, pink and blue Marshmallow Chick varieties and they can be paired with milk, dark or white dip, as well as a layer of sweet dippings. Knowing that people love to put a special spin on their PEEPS, the brand is inviting customers to share their creations with #PEEPSONALITY.
Customizable Marshmallow Chicks
MY PEEPS are Made to Order & Personalized to Taste
Trend Themes
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Industry Implications
1. Confectionery - Customizable confectionery could be a disruptive innovation in the industry by providing unique and personalized products that stand out from traditional offerings.
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