Both on and off the field, professional sports teams are adopting increasingly technological methods of improvement, and the 'My One Buffalo' app is a harmonized system for fans of the upstate New York town's beloved pro squads. The app is a holistic tool for Sabres and Bills fans, providing them with everything from directions to loyalty rewards to social connections.
The My One Buffalo experience starts before one even heads to the game. The app includes an embedded map with parking options, guiding users to areas where parking is still available. Once at the stadium or arena, detailed level by level maps give information on the various souvenir shops and restaurants nearby, even letting users peruse menus. Making purchases at these venues earns fans loyalty points, and thanks to beacon technology, app users receive those points automatically — without having to scan or enter any codes at all.
Pro Sports Rewards Apps
'My One Buffalo' Gives Sabres and Bills Fans Integrated Features
Trend Themes
1. Pro Sports Rewards Apps - Sports teams are developing apps that provide a harmonized system for fans, integrating features like directions, loyalty rewards, and social connections.
2. Beacon Technology in Sports - Beacon technology is being adopted by sports teams to provide automatic loyalty points to fans, revolutionizing the fan experience.
3. Stadium/arena Mapping Technology - Detailed level by level maps are being integrated into sports team apps, providing fans with useful information on nearby concessions and retail, improving their stadium experience.
Industry Implications
1. Sports - Sports teams are incorporating technological methods of improvement, which provides opportunities for the development of new innovative products and services.
2. Mobile App Development - Designing and developing apps that integrate features like loyalty rewards and maps that improve user experience is becoming increasingly important in the sports industry.
3. Retail - In-stadium souvenir shops and restaurants are being integrated with automatic loyalty rewards through beacon technology, which presents opportunities for improvement in point-of-sale systems.